PUBLIC AWARENESS CAMPAIGN LAUNCHED MAY 27, 2022.
New Outdoor Awareness Campaign Appeals to “Mommy” To See & Report Child Sexual Abuse
Miami, FL.: End1in4, Inc., a new Miami-based non-profit organization, has launched a new outdoor public awareness campaign with messaging that aims to compel mothers and the community at large to see and report child sexual abuse that largely happens in the home and in the family.
The campaign is now appearing on digital billboards on Miami Metrorail platforms and will appear on digital billboards on expressways and major roadways throughout Miami-Dade, Broward, and Palm Beach counties starting June 6. The campaign will also be shared extensively on social media.
“Mothers can be the heroes,” said Kathy Andersen, Founder and CEO of End1in4. “Often mothers are the first ones to see the signs of child sexual abuse that largely happens in the home and in the family, the power dynamics of which often keeps the abuse in silence—but there’s support and we can come together on this.”
The campaign includes an easy recall number, (240) END-1IN4, which directs calls to the Childhelp 24/7 National Child Abuse Hotline. The hotline enables confidential reporting of child sexual abuse as well as support for victims and adult survivors.